Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

Author: Justin G. Longenecker
Publisher: South-Western College Pub
Publication Date: 2009-09-24
Buy Hard Copy:
Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition’s solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you’ll reference again and again throughout your career.

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